Q. I need to use SRDS Local Market Audience Analyst and I can't find it?
-
Browse:
- All
-
Topics
- 2Academic Integrity
- 3Accessibility
- 2ARKLink
- 1Art
- 12Cache
- 6Campus Services
- 7Citing Your Sources
- 5Computing
- 4Dissertations and Theses
- 10Distance Learning
- 18ebooks
- 1Employment
- 1Events and Exhibits
- 14Find it!
- 15FindbyType
- 1Fine Arts
- 4Holds
- 3Index Arkansas
- 1Instruction
- 8Interlibrary loan
- 27Journal Articles
- 2Laptops
- 21Library Annex
- 8Library catalog
- 45Library Services
- 1Mobile
- 11Mullins Library Renewal
- 2Multimedia
- 14My Library Account
- 15New Faculty
- 18New Graduate Students
- 11New Staff
- 13New Students
- 6Newspapers
- 41Off-Campus
- 19OneSearch
- 5OpenAthens
- 6OverDrive / Libby
- 1Overdue Fines
- 15Permalinks
- 11Policies
- 8Printing
- 4Private Browsing
- 19Privileges
- 9Requesting
- 56Research
- 12Reserves
- 2Software
- 4Special Collections
- 10Study Areas
- 18Technology
- 3Textbooks
- 18Troubleshooting
- 1Tutoring
- 4UARK Logins
- 9University of Arkansas
- 15Video / Audio
- 8Visitors
Answered By: Beth Juhl Last Updated: May 15, 2023 Views: 381
In May 2016, SRDS Local Market Audience Analyst changed its name to Nielsen Segmentation and Market Solutions. Then in 2018 the database changed names again to Claritas 360 or just SRDS.
This database provides demographic and consumer data by geographic place (major metropolitan area, county, or state) and by kind of market characteristics, lifestyle activities, or attitudes (for example, do gardening, like to dine out, participate in sports, own a pet, drink beer). Create custom reports showing relationships between activities and the outlook for certain segments. PRIZM reports allow users to focus on specific demographic groups.
This resource works with most modern browsers, but is optimized for Google Chrome.
Was this helpful? 0 0